A leading UK publisher boosts viewability by 133%

12/04 By IAS Marketing


A leading UK publisher offering classified ads was committed to offering inventory that both met and exceeded their client’s viewability expectations. Whilst working with a major automotive brand the publisher was challenged to increase viewability across their inventory. In order to accomplish this objective, they needed a partner to empower them to optimize their inventory towards this higher viewability goal.

Download the case study to learn how they accomplished this with the help of Integral Ad Science.

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