The IAS Insider:
Quality insights for quality results
With millions of eyes locked on the screen every day, marketers have the opportunity to drive quality impressions where consumers are looking. So how can marketers properly protect their in-app campaigns?
IAS has earned accreditation by the Media Rating Council (MRC) for third-party calculation and reporting of YouTube Viewability on desktop and mobile.
In simple terms, mobile game ads are used to present a brand or product to a gamer when they download and begin using a gaming app.
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