What to expect: 2020 Holiday shopping

10/29 By IAS team

Did you know that only 2% of holiday shoppers plan to shop exclusively in stores this season? Amidst coronavirus, the holiday shopping trends this season are going to be a bit different than what we’re used to.

Not only will more gift lists be fulfilled online than in-store, but consumers are starting their shopping earlier. As consumer shopping behavior shifts, their attitudes toward digital advertising during the holiday season are changing as well. Consumers are not only more receptive to digital ads, but also believe ads are timesavers and reduce stress while shopping for gifts.

Download the full report to unwrap the secrets of this year’s holiday season consumer!

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