2019 Cannes Lions Highlights – Day 3

06/20 By IAS team

 

BUT FIRST, COFFEE

Good morning and welcome to day four of Cannes Lions!

If you’ve made it this far, there’s a pretty good chance you’ve been exposed to this year’s collective conversation surrounding creativity and how to protect it. Much like a good rosé, it seems we all agree that amazing creative is a terrible thing to waste.

Just repeat after me: “le sujet du jour a Cannes c’est la brand safety”. And here is your daily briefing:

Wednesday, June 19 Roundup
THEY SAID WHAT AT CANNES?
Facebook talks ad transparency at #Cannes
Facebook talks ad transparency at #Cannes
What is Facebook doing to enable transparency on ads? Sheryl Sandberg, Chief Operating Officer at Facebook, explains how they are working with governments to forge ahead and provide people with protection. Catch up on her fireside chat.
BBDO reinforces how scare attention is in 2019
BBDO reinforces how scarce attention is in 2019
Andrew Robertson, President and Chief Executive Officer of BBDO, informs the crowd that the average person scrolls through 300ft of content a day. Spoiler alert: that is as much content as the height of the Statue of Liberty. How can advertisers get attention, hold attention, and use that attention?
NEED-TO-KNOW SESSION BRIEFS
The Algebra of Happiness
The Algebra of Happiness
NYU Professor Scott Galloway breaks down the formula for a life well lived. People overestimate the amount of joy they’ll get from things and underestimate the amount of joy they’ll get from experiences. Galloway concludes that the formula to happiness is family, friends and work recognition. Happiness is love. Full stop. 
 
Adpocalypse
Survivor’s Guide to the Adpocalypse
Burger King duo Fernando Machado, Global CMO, and Marcelo Pascoa, Head of Global Marketing, share five tips to survive the adpocolypse: design solves every problem, doing is better than saying, you should use technology to make the impossible possible, love your product (if you don’t love it, change it), and don’t stay in your advertising comfort zone.
THE DATA THAT INSPIRES CHANGE
WHILE YOU WERE “NETWORKING”…
ALL WORK, AND JUST A LITTLE PLAY
Complete Cannes Lions 2019 Party Guide

Confused about which parties you should be attending for your last night in Cannes?

For a complete guide to all of the biggest events at Cannes, check out our Cannes Lions 2019 Party Guide.

AND A ROUND OF APPLAUSE FOR THE AWARD WINNERS
What’s happening today?
THE SESSIONS YOU NEED TO ATTEND
Tell Me a Story: How to Break through the Noise
NBCU
People have always been fascinated by stories. To take a story to the next level, it must be engaging, authentic and have the ability to cross platforms and formats while ultimately connecting to the audience. Join WPP, NBCUniversal, Lincoln, Gillette, and US Navy as they share their challenges and triumphs in breaking through the noise to form a real connection.
Building Brand Love with Purpose, Brick by Brick
LEGO Group
For more than six decades, the LEGO brick has been on a mission to ‘inspire and develop the builders of tomorrow’; to get children thinking creatively and reasoning systematically so they can unleash their potential. This strong, simple purpose has built a brand that is loved by millions around the world. Join Julia Goldin, Chief Marketing Officer of the LEGO Group, to hear how purpose can drive innovation and ensure a brand remains inspiring, trusted and loved, from one generation to the next.
Did you check out yesterday’s Cannes Recap?
We’ve collated all the daily recaps here. Click below to access.
MEET THE IAS TEAM AT CANNES
Lisa
GET IN TOUCH
 
Send an email to cannes@integralads.com to get in touch with the IAS team at Cannes.
 

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