2019 Cannes Lions Highlights – Day 2

06/19 By IAS team

     

    BUT FIRST, COFFEE
    If you’re a seasoned Cannes aficionado then you’ll have had a good time in meetings and panels yesterday. If this is your first year, you may be reading this with an aspirin and a large bottle of water after an evening of solid networking.

    But today is a new day! The sun is shining, the yachts are swaying and we have all been firmly reminded of the importance of SPF 30. Let’s have a great day three, but first here are some highlights from the last 24 hours of Cannes.

    Tuesday, June 18 Roundup
    THEY SAID WHAT AT CANNES?
    TikTok
    Will TikTok talk brand safety at #Cannes?
    TikTok has held the place as the Number 1 iOS App Store download for five consecutive quarters, but advertisers remain cautious due to brand safety concerns from the user-generated content. How is TikTok going to address brand safety and suitability at Cannes?
    Anheuser-Busch
    Anheuser-Busch is playing a Game of Relevance at #Cannes
    According to Marc Marcondes, CMO of Anheuser-Busch, looking at the consumer through binoculars isn’t going to make brands stand out among the noise. So, what will?
    NEED-TO-KNOW SESSION BRIEFS
    From Design Thinking to Design Feeling
    From Design Thinking to Design Feeling
    Google’s VP of Design Ivy Ross explains why designers should know the difference between designing to solve problems and designing to create experiences. There has been too much of an emphasis on design thinking. Designers should be conscious of the neuroaesthetics of a product.
    The Art of Asking Questions
    The Art of Asking Questions
    Harvard professor, Steven Pinker, and CEO of Taboola, Adam Singolda, took the stage to discuss the looming question, “Can AI surpass human intelligence?” Pinker explains that what makes the human mind so powerful is our imaginations. We can create new worlds and we can ponder hypotheticals. It’s much harder for AI to do this in its current state.
    THE DATA THAT INSPIRES CHANGE
    • Unilever is on a mission to remove stereotypical thinking from advertising, and beyond. After conducting an experiment with people of 19 nationalities who work across 12 brands in 3 cities, there was a 35% reduction in stereotypical thinking within the group in just one day.
      Learn more about the video published during Cannes
    • Can you predict what your partner would click on after reading a certain article? Results from a Taboola study proved that when AI has the right data, it has the potential to more accurately predict your next move. In fact, more than 50% of the time in the study, Taboola knew participants better than their partners.
      Adam Singolda, CEO of Taboola
    • If a person knows about 10,000 nouns, there are 10,000 ways to begin a sentence… then 4,000 verbs. So, you have 40,000 ways to begin a sentence with just two words into it. Humans do not just regurgitate formula, but we thoughtfully assemble it word by word.
      Steven Pinker, Harvard Professor
    WHILE YOU WERE “NETWORKING”…
    ALL WORK, AND JUST A LITTLE PLAY
    Complete Cannes Lions 2019 Party Guide

    Confused about which Cannes parties you should be attending?
    For a complete guide to all of the biggest events at Cannes, check out our Cannes Lions 2019 Party Guide.

    AND A ROUND OF APPLAUSE FOR THE AWARD WINNERS
    What’s happening today?
    THE SESSIONS YOU NEED TO ATTEND
    Survivor’s Guide to the Adpocalypse
    Burger King
    Burger King Global CMO Fernando Machado and Head of Global Marketing Marcelo Pascoa will go beyond Burger King’s advertising to talk about how the brand continues to reinvent itself through design, technology, and product innovation. All wrapped up on what really matters: Creativity.
    Do You Have a Second? Oops, Too Late
    BBDO
    Facebook now defines a video view as three seconds, and the Interactive Advertising Bureau defines a viewable impression when at least 50% of an ad appears on screen for more than one second. Perhaps we should be defining long-form content as anything over 15 seconds. Join Andrew Robertson as he argues that this attention deficit demands ever greater creativity, highlights some of the techniques, and showcases brilliant work that’s six seconds or less.
    Did you check out yesterday’s Cannes Recap?
    We’ve collated all the daily recaps here. Click below to access.
    MEET THE IAS TEAM AT CANNES
    Lisa
    GET IN TOUCH
     
    Send an email to cannes@integralads.com to get in touch with the IAS team at Cannes.
     


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