In December 2016, we surveyed over 1,000 digital advertising professionals across ad tech companies, agencies, brands, and publishers, about 2016 trends and predictions for 2017.
IAS has expanded the Total Media Quality for Meta Brand Safety and Suitability Measurement to include the 12th GARM category, Misinformation. Read more here.
IAS is pleased to share that our AI-driven Brand Safety and Suitability Measurement, as part of Total Media Quality for TikTok, now includes Vertical Sensitivity and Category Exclusion segment measurement to help you protect your brand on one of the...